Market research

Data collection

Data collection is the fundamental step of a professional market research. It is therefore in this part that data will be collected according to the objective of the market research. There are two types of data that can be collected on a market : 
- We have the quantitative data whose obtaining is done through surveys. 
- We also have qualitative data through focus groups, interviews, and panels. 
These data will be used for rigorous analyses that will explain the objective set-in advance. 

Data analysis

Data analytics is the process of inspecting, cleaning, transforming, and modeling data for the purpose of discovering useful information, drawing conclusions, and supporting decision making. Data analytics is multifaceted and multiapproach, encompassing various techniques under a variety of names, and is used in different areas of business, science, and social sciences. In today's business world, data analytics plays a role in making more scientific decisions and helping companies operate more efficiently.

Digital Marketing

Social Media Marketing

'Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services'.  'Social media marketing is also the process of creating content tailored to each social media platform to drive engagement and promote your business'. Social media marketing is about connecting with your audience or customers and helping them better understand your brand. It is incredibly beneficial to the growth of your business. The most common and popular social media channels are Facebook, Instagram, Twitter, YouTube, LinkedIn... 

website creation

Today, a website is a very powerful tool that builds trust between consumers and businesses, as most consumers search online for information that will help them make more informed purchasing decisions. This trend in buying behavior highlights the importance of a website. That's why with Nafann's experts, we help you create professional websites that will strengthen the reputation of your business.

Search engine optimization (SEO)

Search engine optimization is the process of improving the quality and quantity of traffic to a website or web page from search engines.   It is also a set of practices to improve the appearance and positioning of web pages in organic search results. Since organic search is the most important way for people to discover and access content online, a good search engine optimization strategy is essential to improve the quality and quantity of traffic to your website.

Content Marketing

Content marketing is a form of marketing that focuses on the creation, publication, and distribution of content to a targeted online audience. It is used by businesses to achieve the following goals: attract attention and generate leads, expand their customer base, generate, or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create lasting brand loyalty, provides valuable information to consumers, and creates a willingness to purchase the company's products in the future. 

E-mail marketing

Email marketing is the process of sending a commercial message, usually to a group of people, via email, that contains advertisements with the purpose of promoting and driving business or sales. E-mail marketing strategies are usually aimed at achieving one or more of three main objectives: loyalty, trust, or brand awareness.

Marketing strategy

Market segmentation and targeting

In marketing, market segmentation is the process of dividing a large market of consumers or businesses, normally consisting of existing and potential customers, into subgroups of consumers (called segments) based on certain types of common characteristics. In other words, it is about dividing the market into subgroups based on certain well-defined criteria.  Targeting is the marketing strategy of identifying specific personas or markets for specific content. Companies use target marketing to learn more about their consumers and thus create ads for specific groups to maximize response. There are several types of targeting which are as follows :  - Demographic targeting.  - Geographic targeting.  - Psychological and behavioral targeting.

Product and service positioning

Positioning refers to the place a brand occupies in the minds of customers and how it differs from competitors' products, which is different from the concept of brand awareness. To position products or brands, companies can focus on the distinctive characteristics of their brand or try to create an appropriate image through the marketing mix.

Marketing mix

The term "marketing mix" is a basic model for businesses, historically focused on product, price, place and promotion (also known as the "4 Ps"). The marketing mix has been defined as "the set of marketing tools that the company uses to pursue its marketing objectives in the target market".  It consists of positioning a product and deciding to sell it at the right place, at the right price and at the right time. The product will then be sold, depending on the marketing and promotional strategy.